CRM software is the basic Customer Relationship Management Software that has become mandatory in today's competitive market. There are lots of enterprises setting up daily that pose high competition even to the well-established enterprises. With this scenario, managing and maintaining customer relationship is highly crucial. For this... Read More »

Customer Relationship Management (CRM) is an approach to managing a company's interaction with its customers. It includes using technology to organize, automate and synchronize marketing, sales, customer service and technical support. Customer Relationship Management (CRM) focuses on creating satisfactory customer experience which is the... Read More »

The reformation in technology trends affect the small business trends remarkably. Technology trends like cloud services, mobile and software automation being stronger, more affordable, more persuasive and irresistible are now dominant forces leading small business trends. Some small business technology trends that can add potential to your budget and help... Read More »

Effective use of CRM for technology lies at the heart of successful business growth. Many small and mid-sized companies using cloud-based technologies have been able to expand their capabilities which were previously preserved by the large companies having big IT budgets. Yet, finding and implementing the appropriate CRM for technology solutions can be a... Read More »

Email marketing ROI is metric that will give you an insight of the Return on your email marketing. It is the amount of earning relative to the amount spent on the marketing. But knowing your ROI is just not enough, you need to measure as well as increase your email marketing ROI. A Customer Relationship Management (CRM) software can drastically improve the... Read More »

Small or midsize business has to face lots of challenges to survive in the market against the brand strength of the large businesses. Every SMBs dream of getting ahead to the higher position. This dream can come true using the cloud. Cloud if intelligently used has the ability to change the shape of the business. The only requirement of cloud computing is... Read More »

A Customer Relationship Management (CRM) system is often considered as a strategy to improve and grow in a number of areas. There are certain good purposes behind the selection of CRM in any business. These include more centralized activities, saving time and money, streamline process and increase productivity. But these purposes often go in vain due to... Read More »

Entrepreneurs face lots of challenges in managing their business. One of the major challenges they face is to manage clients with limited staff. Nowadays, with lots of tools available in the market, managing clients has become easier. But, another problem is that there are so many CRM tools available that entrepreneurs usually get confused with which one is... Read More »

In today's scenario, customer experience has become one of the primary and critical drivers for ensuring company's long-term growth, brand strength and shareholder value. A great customer experience is over and above a business criticality. In fact, it’s the single strongest competitive differentiator, having the ability to uplift a... Read More »

Email is comparatively more preferred customer channel and is very effective in lead nourishment and other sales activities. Emails can provide you with more qualified leads than any other channels as qualified leads up to 50 percent higher rate and 20 percent of income can be directly achieved through email strategies.  A Customer Relationship... Read More »