Sales Management software refers to the systems that allow the sales executives to gain greater insight of the key performance indicators across the organization. Sales management software allows the managers to visualize, in real time, which representatives are on the way to achieve goals. It also tracks the key metrics like average hold time and calls... Read More »

Customer Relationship Management (CRM) is an approach to managing a company's interaction with its customers. It includes using technology to organize, automate and synchronize marketing, sales, customer service and technical support. Customer Relationship Management (CRM) focuses on creating satisfactory customer experience which is the... Read More »

Effective use of CRM for technology lies at the heart of successful business growth. Many small and mid-sized companies using cloud-based technologies have been able to expand their capabilities which were previously preserved by the large companies having big IT budgets. Yet, finding and implementing the appropriate CRM for technology solutions can be a... Read More »

Frequently, we are asked the question: "What is the difference between a CRM lead and an opportunity?" If you are wondering exactly for the same question then the very important step in answering this question is to understand the key differences between the CRM lead and an opportunity and in particular how to use both the sets of functionality in... Read More »

Small or midsize business has to face lots of challenges to survive in the market against the brand strength of the large businesses. Every SMBs dream of getting ahead to the higher position. This dream can come true using the cloud. Cloud if intelligently used has the ability to change the shape of the business. The only requirement of cloud computing is... Read More »

Event marketing is the process of developing a composed display, exhibit or presentation for promoting a product, service, or organization leveraging in-person engagement. The promotion can be done through various marketing techniques. If you want to grow and engage new customers to your business, there's no better solution than to host a local... Read More »

CRM is undoubtedly an extremely powerful device that can completely transform your business flow beyond your imagination.Your CRM software has very high probability of boosting the working efficiency of your sales team and influence your bottom-line in many ways.This article will show you 10 amazing ways how your CRM software can boost revenue and increase... Read More »

CRM adoption is soaring these days especially among startups and small businesses. CRM Software redefines the traditional  methods of interacting with clients and potential customers and enables companies to have a competitive advantage. A successful CRM fosters long-term profitability through impeccable customer service. However,... Read More »

Most companies that use CRM software deploy it for lead management. As a lead management software, it works great in weeding out poor leads and helping the sales team channelize energies on converting good leads into sales. However, the beauty of CRM software is that it can be used for sales lead generation as well! Shocking but true,... Read More »

Your company has two types of customers – existing and potential. Both these type of customers have a choice to either go with your brand or select your competitors. Hence, building a strong customer relationship is the key for customer retention and gaining new clients. Every small step towards customer relationship management has... Read More »