Frequently, we are asked the question: "What is the difference between a CRM lead and an opportunity?" If you are wondering exactly for the same question then the very important step in answering this question is to understand the key differences between the CRM lead and an opportunity and in particular how to use both the sets of functionality in... Read More »

Email marketing ROI is metric that will give you an insight of the Return on your email marketing. It is the amount of earning relative to the amount spent on the marketing. But knowing your ROI is just not enough, you need to measure as well as increase your email marketing ROI. A Customer Relationship Management (CRM) software can drastically improve the... Read More »

Small or midsize business has to face lots of challenges to survive in the market against the brand strength of the large businesses. Every SMBs dream of getting ahead to the higher position. This dream can come true using the cloud. Cloud if intelligently used has the ability to change the shape of the business. The only requirement of cloud computing is... Read More »

A Customer Relationship Management (CRM) system is often considered as a strategy to improve and grow in a number of areas. There are certain good purposes behind the selection of CRM in any business. These include more centralized activities, saving time and money, streamline process and increase productivity. But these purposes often go in vain due to... Read More »

In today's competitive scenario, Student recruitment is a very crucial part of the student recruitment. The most important criteria for the institutions to survive in such a competitive era is to adapt according to the changing needs of today's students. No wonder institutions are struggling to plan and manage the effective recruitment process.... Read More »

Entrepreneurs face lots of challenges in managing their business. One of the major challenges they face is to manage clients with limited staff. Nowadays, with lots of tools available in the market, managing clients has become easier. But, another problem is that there are so many CRM tools available that entrepreneurs usually get confused with which one is... Read More »

In today's scenario, customer experience has become one of the primary and critical drivers for ensuring company's long-term growth, brand strength and shareholder value. A great customer experience is over and above a business criticality. In fact, it’s the single strongest competitive differentiator, having the ability to uplift a... Read More »

Event marketing is the process of developing a composed display, exhibit or presentation for promoting a product, service, or organization leveraging in-person engagement. The promotion can be done through various marketing techniques. If you want to grow and engage new customers to your business, there's no better solution than to host a local... Read More »

It has always been said that knowledge is power, data mining is exactly the same. It is the collection of appropriate knowledge that can help you to make strategies for the growth of your business or organization. The more you have a list of information about your customers, the better are your chances of earning a large profits. You can use CRM to study... Read More »

Email is comparatively more preferred customer channel and is very effective in lead nourishment and other sales activities. Emails can provide you with more qualified leads than any other channels as qualified leads up to 50 percent higher rate and 20 percent of income can be directly achieved through email strategies.  A Customer Relationship... Read More »