In today's scenario, customer experience has become one of the primary and critical drivers for ensuring company's long-term growth, brand strength and shareholder value. A great customer experience is over and above a business criticality. In fact, it’s the single strongest competitive differentiator, having the ability to uplift a... Read More »

It has always been said that knowledge is power, data mining is exactly the same. It is the collection of appropriate knowledge that can help you to make strategies for the growth of your business or organization. The more you have a list of information about your customers, the better are your chances of earning a large profits. You can use CRM to study... Read More »

Email is comparatively more preferred customer channel and is very effective in lead nourishment and other sales activities. Emails can provide you with more qualified leads than any other channels as qualified leads up to 50 percent higher rate and 20 percent of income can be directly achieved through email strategies.  A Customer Relationship... Read More »

Spreadsheets are really a great tool. They can help you to create budgets, build a list of pending as well as completed tasks and generate basic reports. They are used in the majority of organizations and always have a specific role in an organization.  Yet, there are some limitations of spreadsheets. A developing sales organization cannot run entirely... Read More »

In today’s business scenario, the customer expects much more from your business than ever before. And if you are still using random accumulated products with lots of panic-stricken attempts of gathering leads, you are not only wasting time but you are losing money. Sales and marketing are no longer separate activities. Small and Midsize Businesses... Read More »

A customer relationship Management (CRM) is a very important tool for the small businesses. Implementing CRM to their business can be an immense decision which will provide an opportunity for the growth of the business. CRM system helps a small business maintaining relationships with its customer base and can help you exponentially grow your business. Many... Read More »

Your company has two types of customers – existing and potential. Both these type of customers have a choice to either go with your brand or select your competitors. Hence, building a strong customer relationship is the key for customer retention and gaining new clients. Every small step towards customer relationship management has... Read More »

The business world is an ever changing scenario and keeping up with the changes in the marketplace is the only way to succeed. As businesses evolve new concepts are developed and implemented to improve the business’s efficiency. Customer Relationship Management (CRM) is one of the things that were the result of this evolution. CRM is the... Read More »

Customer Relationship Management or CRM is the whole process of managing and organizing your company’s interaction with your customers. Each and every point where the customer has contact with your company is important and should be monitored and managed properly. This can be done manually using spreadsheets and manual data keeping, but it... Read More »

When you are looking for a CRM solution for your business and have shortlisted the best among the offerings, you then need to compare each product with each other and see what solution benefits your business the most? Buying and installing all of the solutions is not a feasible option. Demos are good for an initial look at the software, but they... Read More »